More and more people, regardless of age and gender, are joining the trend of playing competitive video games. Some of them even spend a lot of hours every day practicing and competing, becoming professional players in this field.
With the growing number of players out there, it is natural that brands and companies are using e-sport tournaments to promote their businesses.
If you are one of them, the sections below will show you how to hold and promote a successful e-sport tournament!
Why You Should Hold an ESports Tournament
Playing video games has become more accessible than ever and it is no longer a niche activity. Men and women of all ages now regularly play video games and this trend hasn’t shown any signs of slowing down so far.
If the target demographic of your brand matches the target demographic of an esports title, you already have a good reason to hold a tournament. It can be a great opportunity to introduce your brand to potential customers and it will surely give you a decent amount of exposure.
You will be able to interact with not only those who come in person but also with those who stream the event from their homes. Simply use cross-screen videos, homepage carousels, and banner ads to display your brands and products.
Must-Try Strategies to Promote an E-Sports Tournament
The e-sports industry has seen a huge uptick in investment from big capitalists. However, the fact that you don’t have a lot of money to spend should not keep you from holding the e-sports tournament of your dream!
Follow the steps below to promote and market your e-sports event in the most effective ways.
1. Know Your Audience
Before we talk about the intricate details of your event, we first should talk about who you want your viewers and participants to be. This is important because you cannot just put them into a one-size-fits-all box.
Just like traditional games, e-sports games are categorized into different genres. They can be PvP, FPS, MOBA, etc. Different genres will have different players and viewers, so you need to genuinely understand where your target audience lies.
Once you know who to target, you will be able to figure out how to capture their attention. Don’t worry, you can take your time during this process. If needed, ask those who are more experienced about the topic.
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2. Decide the Right Streaming Platform
The streaming platform you choose plays a vital role in the success of your e-sports tournament. When you choose the wrong one, chances are not many people will join and see the event, making all your efforts useless.
So, to avoid this issue, you must first observe which platform is the most relevant to your target audience. There are several options, such as Twitch, Bigo Live, Azubu, and Youtube Gaming. Figure out what genre works best on each platform before making any decision.
3. Use Visual and Content Marketing
As you may have known already, the world of esports is heavy on visual elements, which is why you should be serious about it! Do not miss out on any details and make sure everything looks professional and polished.
In case you need any inspiration for gaming posters, you can go to Postermywall.com and check out its expansive list of templates and references. This platform has made it easy for you to make graphics without having to master a lot of tools and applications.
Also, don’t forget about the content marketing part! While your target audience may concentrate more on your images and banners, having well-written copies can actually be beneficial for your promotional efforts.
4. Work with Influencers
To further raise public awareness of your event, you can work with esports influencers. They can be professional players who are respected in the genre or cute personas who have a significant fanbase on the platform you choose.
At this point, you may need to collaborate with an influencer marketing agency. Typically, this will make the process a whole lot easier because it already has the formulas to make your e-sports tournament promotion strategies work.
5. Evaluate and Improve
Once you have done all the steps above, it is time to evaluate the results. Monitor the user engagement data from time to time and you should be able to identify which strategy works best for your target audience. Invest in one that yields more results and revise those that don’t.
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The Takeaway
The popularity of e-sports games has skyrocketed in the past few years, and so does the number of e-sports tournaments held regularly. If you run a business that requires more exposure, you should not miss out on this trend!
Depending on the scale of your business and the kind of demographic you are targeting, you can choose to hold a local or nationwide e-sports tournament. The most important thing here is to optimize your promotion efforts so it can gain enough participants and viewers.