Increasing the sales of your business is one of your main objectives, and although there are many ways to do it, today we will treat you with some useful information on how to do everything right. Sending emails is one more strategy within digital marketing and a very common practice in online businesses.
There are many campaigns that you can carry out through email marketing, such as welcome emails, presenting a new product, attracting customers who have left you their data, etc.
If used well, this strategy can generate increased traffic, which turns into increased conversions and sales for your business. In addition, email allows you to maintain and build relationships with your customers through ongoing actions.
But if you are not completely clear, here are some ideas on how to boost your sales through email.
What is email marketing?
In this post, we bring ideas to increase your sales through email, but first, we are going to explain what email marketing is and how it will help you in your sales strategies.
Email marketing is a part of digital marketing that uses email to attract potential customers and prospects. This technique is direct but not invasive since a client agrees to receive emails from your brand.
This marketing strategy allows you to adapt the content to each user and thus achieve a greater return on investment. You can send messages to attract new customers to improve the relationship with those you already have, present a new product, etc.
Now that you know what email marketing is, we will show you some ideas that will help you increase your sales.
Also Read: Best Affiliate Marketing Websites
Increase your subscriber list
Make sure you have an opt-in form to gather subscribers on your website. This form should be attractive to people to decide to leave their email.
For example a discount coupon on your first purchase, a gift for buying, or free content related to your product. Let’s say your business sells aromatherapy kits, then you can have free guides teaching people which fragrances to use to alleviate every situation in their lives.
If you don’t know where to get email addresses, try using Nuwber. There you can find 285 million email addresses of citizens from the United States.
Also, remember to actively promote your newsletter on your blog and social networks. More ideas? You can hold contests to get a significant number of emails to which you will later direct your email marketing campaigns.
Automated email marketing
Automated marketing will allow you to establish better relationships with customers thanks to sending emails at the right time. Of course, you can’t manually send emails to every recipient, so automating these processes will save you time and effort.
Here are some examples of when to send a message:
– Send your customer an email when they leave a purchase halfway or abandon the cart without making the purchase.
– If your client has been inactive for a long time, ask them if they still want to receive any information.
– Send them information about your products in relation to their past purchases.
These are just a few examples. Once you are clear about who your customers are, you can write an email for each occasion. These tips will help you improve your sales since you encourage them to return to your website or finish a purchase process.
Optimize the subject line
The subject line is the first impression your recipient receives. Therefore, it is a very important step. Your subject should capture the reader’s attention, so make it attractive and concise. Be careful with what you write, and don’t look for easy fillers, because they can look like spam and end up in the trash.
In this section, you have to convince them before they open your email. Therefore, after getting a good subject, do not forget to create an equally powerful preview text, because you want your client to read through your email. Preview text is the first few words of the email that are visible in the inbox, so it’s important to think it through. It will also show you the rate of recipients who opened your emails and you will know if they like what you do.
Offer special discounts to your customers
It is cheaper and easier to keep customers than to get new ones, and for that, you have to reward those loyal customers. Do what you can to nurture relationships with them and keep them coming back to your business. It’s time to create a loyalty program. If you offer them exclusive offers, it is more likely that this customer who has already made purchases before will do so again.
Take advantage of special dates
Email marketing campaigns created especially for a specific date can attract more customers to your website. These special occasions can be the Christmas campaign, Black Friday, or Sales. In addition, generally, during these periods the highest sales are made, almost a quarter of the total annual sales.
At this point, be sure to send your customers emails reminding them of your offers during those periods or new products on your website. It is a simple strategy that offers good results and economic benefits.
Don’t forget your transactional emails
A transactional email is an email that is sent automatically as a result of an action carried out by a client within the web page. An example would be a purchase confirmation email.
These types of emails are expected by customers, so you should not miss the opportunity to stand out. Include your company’s style, special offers for the next purchase, recommendations for similar products, etc.
This type of email will help you create a better relationship and also get your customer to make a purchase again if their experience has been satisfactory.
In conclusion, email marketing is an excellent communication process that offers quality content to your customers, maintains and improves the relationship, and, last but not least, increases your sales.
As you have learned in this article, seizing opportunities will help you get your customer to make a purchase again. We encourage you to try these email sales actions in your business and see for yourself their advantages.